Andrew Noble

Telecom Industry Expert & Writer

Amigo eSIM

About

Andrew Noble is a telecom industry veteran, Marketing Director at Amigo eSIM, and travel-tech writer with more than 30 years of experience in global telecommunications. During his 12 years at BT Group (British Telecom), he held a series of senior leadership roles, including Head of Mobile Alliance with AT&T Wireless, Head of Prepaid Card Services, Head of Affinity Marketing, Marketing Manager for Premierline, and Head of the Direct Telesales Channel. Across these positions, he worked on major international partnerships, prepaid products, distribution channels, and large-scale customer acquisition programs.

He later led the end-to-end process of building Amigo eSIM as a product from scratch—establishing supplier relationships, negotiating network agreements, defining the product offering, pricing structure, and distribution approach.

After decades inside the industry, Andrew now translates complex connectivity topics into practical, step-by-step advice for real trips. Having visited more than 50 countries, he combines deep technical expertise with firsthand travel experience, helping readers stay connected wherever they go. He’s passionate about making the most of every destination—discovering local experiences while relying on fast, reliable, and affordable eSIM data.

At Amigo eSIM, Andrew covers international eSIM plans, destination coverage, iOS and Android setup, multi-eSIM management, device compatibility, and proven ways to avoid roaming charges without sacrificing speed or reliability. When he’s not testing prepaid eSIMs or comparing 4G/5G performance across regions, he’s mapping itineraries, exploring hidden-gem neighborhoods, and evaluating real-world connectivity on the ground.

Read Andrew for clear, no-nonsense guidance on global connectivity—so you can focus on the journey, not the signal.

Understanding SGP.32 v1.0 - the future of IoT eSIM technology

Andrew Noble 25.11.2025

A new era for IoT connectivity is here. This article breaks down the SGP.32 standard, explaining how...

6m 5s read Read More

Why eSIM-only iPhone shows no service in Europe and how fix it?

Andrew Noble 24.11.2025

Is your eSIM-only iPhone showing "No Service" in Europe? This guide pinpoints common causes and prov...

8m 26s read Read More

What is the overall scope of eSIM availability in Asia?

Andrew Noble 24.11.2025

Planning a trip across Asia and considering an eSIM? This guide provides a comprehensive overview of...

5m 12s read Read More

How to use dual eSIM on iPhone while traveling abroad?

Andrew Noble 24.11.2025

Want to use two eSIMs on your iPhone while traveling? This guide explains how to set up and manage d...

13m 14s read Read More

How set up eSIM on Google Pixel before flying to Japan?

Andrew Noble 24.11.2025

Heading to Japan with a Google Pixel? This guide shows you exactly how to install and activate your...

8m 15s read Read More

How keep Indian number active for OTPs while using a travel eSIM?

Andrew Noble 24.11.2025

Traveling abroad with a new eSIM but still need OTPs from your Indian number? This guide explains ho...

11m 20s read Read More

How does machine learning anomaly detection prevent eSIM fraud?

Andrew Noble 24.11.2025

How can we stop eSIM fraud? The answer is machine learning. This article explains how anomaly detect...

5m 52s read Read More

Strategic partnership between Amigo eSIM and MyBestSim

Andrew Noble 19.09.2025

Amigo eSIM has partnered with MyBestSIM—the independent eSIM comparator—to make choosing travel data...

7m 9s read Read More

What is an Access Point Name (APN) & How to Configure It?

Andrew Noble 04.09.2025

Learn how to configure APN settings on iPhone, Samsung, and Google Pixel devices.

8m 40s read Read More

What Does Network Locked Mean and How to Unlock Your Phone

Andrew Noble 15.07.2025

Learn what network-locked phones are, how to check if yours is locked, and the safest ways to unlock...

9m 16s read Read More